E-commerce, Marketplace and Cross-Border Guides
Hands-on guides to Trendyol, Hepsiburada and Amazon operations, micro-export from Turkey and no-code automation, based on current regulation and primary sources.
E-commerce
AI Automation in Small E-commerce: Five Practical Systems You Could Set Up This Week
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Five automations built on human approval - reply drafting, templated product descriptions, review and return analysis, stock alerts, content reuse - plus the four rules that keep them safe.
Marketplace Management
Marketplace Catalogue Management: Preventing Barcode, Variant and Buybox Mistakes From the Start
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Barcodes cannot be changed after approval. The irreversible decisions in catalogue setup, the official buybox factors, image rejection causes, and the Trendyol API rate limits arriving in September 2026.
How Is a Marketplace Seller Score Calculated? Reading the Trendyol and Hepsiburada Metrics in Order
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The eleven metrics behind the Trendyol seller score, their weighting windows, the violation point tiers, the suspension mechanism that zeroes your stock, and what Hepsiburada does differently.
Amazon FBA & FBM
Technology
The API Bill Nobody Budgeted For: What Amazon’s SP-API Pricing Means Before Q4
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Amazon now charges $1,400/year plus metered GET calls for SP-API access. Here is who actually pays, how tool vendors pass it on, and what to audit before Q4.
Digital Marketing
Latest Reviews
The Returns Wave: Why Q4 2026 Margin Is Decided in January
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Peak fees run to 14 January, holiday returns to 31 January. What one FBA return really costs, the category threshold table, and why returns beat the surcharge.
Cross-Border E-commerce
Market Selection in Cross-Border E-commerce: The 2026 Customs Reality in the EU, UK and US
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All three major markets removed their low-value privilege within twelve months. The EU 3-euro duty per declaration line, the UK reform with no date yet, and the end of US de minimis.
Getting Started With Micro-Export From Turkey: ETGB, the 30,000-Euro Limit and the 2026 Rules in Order
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The limit doubled to 600 kg and 30,000 euros in January 2026. Who files the ETGB, how VAT refunds work, the Central Bank conversion rate, and which support schemes are actually still active.
AI & Automation
Google does not penalise AI - it penalises scale without value. What the policies say word for word, what AI Overviews really require, the mandatory Merchant Center labelling, and the EU rules in force since 2 August 2026.
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